Communication

[Iscah]

Generally, you won’t find much activity in the /shout or /say chat in an area unless you’re in a major city state (Limsa is usually fairly popular and usually has an active /shout chat).

That sounds like a cultural thing - playing on Japanese servers, conversations via shout chat (at least the servers I'm familiar with) are virtually nonexistent. Shout will be used for information (primarily elite mark locations within a zone) or occasionally by people advertising their FCs. Beyond that and the occasional conversation in /say, it's quiet.

The vast majority of conversation happens semi-privately in FCs or linkshells.