Yes it is part of their marketing, a lot of game companies do it.
https://www.twitch.tv/videos/422130430 - each of these guys was getting paid to play for advertising.
Game has lots of random paid marketing, here is mizzteq free game promotion https://twitter.com/MTQcapture/statu...42917619220480
Anyway I feel this is getting away from the original point lol. Getting paid to stream, etc. is cool but regarding ACT and such not so much as it applies to regular players.