I've played around with the companion app for a few weeks now, and while it has it's uses such as buying and selling on MB, chatting with friends etc., it's still a bit light on features.

Also took a look at the premium features. There's just not enough right now to warrant imo paying for premium $5 a month.

One thing I do a lot in FFXIV is send my retainers on ventures, especially the quick ones. The thrill of potentially getting something that is rare or sells for a lot on the marketboard is appealing to me. However right now, whether I'm at work / on the go, or just away doing other things in Eorzea, going to my retainers every hour is a bit of a pain.

It would be great if the premium $5 / month (or free version), included the ability to send your retainers on ventures and complete ventures. This way you could be at work/school and on break and do a quick venture check. Would be a neat way to keep players engaged with the game even when not actively playing.