Incase no one remembers this, I thought I'd share.

•Recovery items will no longer be usable on other characters.

Taken from http://forum.square-enix.com/ffxiv/threads/31779

Revamping medicine and food thread

Basically, they're trying to get away from everyone being self sufficent. There are jobs, those jobs have roles to fulfill. You arent forced to participate in any function as a job, but being one will offer better benefits. It also makes everyone more accountable for their own actions. People cry for more challange, so thats what they've delivered. More challange. Either deal with it, or move on to something else.