You can't "lock" something that doesn't exist.

[Joven]

That's debatable, given they were very coy about whether or not we'd be getting male Viera until a time where most people who preordered already used their bonus items and couldn't get a refund if they bought it directly from SE's store.
I'm not saying those people had no blame in the matter and should've probably waited with preorders until after all information was out. That's an entirely different debate. But as far as what SE advertised they intentionally withheld information and fed on hype, misplaced or otherwise.

Or that could just be people reading into more than they should. I can't say one way or another because I wasn't there, nor did I watch the streams because I'm pretty much content with what we're getting.