You can't "lock" something that doesn't exist.

[BillyKaplan]

But they aren't incomplete, we're getting exactly what they advertised and nothing less.

That's debatable, given they were very coy about whether or not we'd be getting male Viera until a time where most people who preordered already used their bonus items and couldn't get a refund if they bought it directly from SE's store.
I'm not saying those people had no blame in the matter and should've probably waited with preorders until after all information was out. That's an entirely different debate. But as far as what SE advertised they intentionally withheld information and fed on hype, misplaced or otherwise.

Whoever came up with that definition was wrong. I don't think there is a single instance where you could replace the word "literally" with "figuratively" and have it make sense.

It's only being replaced in one direction and wasn't it Shakespeare?