What makes a good mmo great? Advertise and promote it. We all know how great FFXIV can become. The graphics are cutting edge for a mmo. The storylines that Square Enix incorporate in all their games are in-depth and entertaining. The character models and development are the best there is. Given the rocky start of the game we can still all see how dedicated the development team is and is passionate about their project to succeed. Why arent they advertising? Where is the promotion? We should see this game plastered all over magazines and the television. That's exactly what Blizzard did and look at the results. Server merges wouldn't be necessary if the game is advertised and promoted to the masses. I still get responses from other gamers of "You can play a Final Fantasy game on-line?" It just ain't right.