Business Basics

[Kafeen]

Along with most other things, marketing will be implemented in version 2.0

[fusional]

The safest (and most boring) choice, I think, would be Betty White. Lol, can you imagine the radnomness (and possible awesomeness if she was to play a Roegadyn in the advert).

this is actually a solid idea

[Coldfire]

Some japanese idols could cosplay as miqs. I would definately buy WHATEVER they sell... even old newspapers.

[SniperRifle]

Needs a celebrity endorsement, like this guy:

you stab teh ifrit in teh bawls... n den u break teh ifrit horn w/ your knee cap.

[Klive]

They still have long way to go till v2.0. v2.0 is what they care about for it is the 'resurrection' of this game. For advertising spokes person I would suggest someone like Nikasaur from League of Legends. She does the Summoner's Showcase for them every week and the reason she work so well, she loves the game. You can tell she plays and enjoys League of Legends a lot.

Just watch.
http://www.youtube.com/watch?v=I0azD4WeITQ

She is cute and really, honestly, likes the game.

Anyways, if FF14 found someone like that to do a little show for FF14 updates or something, I think it would pull in interest in the game. Once again, it has to be someone that honestly likes and plays FF14 to have the desired effect.

[Dragon]

Advertising won't happen until 2.0, and it shouldn't from a PR standpoint.

But they could sponsor stuff with just their name until then... maybe they should go for the Super Bowl since it's always about the commercials, rather than the game itself.

[Auburnsky]

I don't think it makes financial sense to start an advertising campaign just yet. The point of doing so is to obtain new users and retain them. With all the changes going on, it makes sense to start promoting their product once it's in a "consumer friendly" state. I'm sure SE doesn't want to spend the money to advertise now and lose new players due to the game's current state.

[Xelsiar]

If they do advertise, I wonder if it'll be through streaming websites, or actual commercials.

[Skies]

I do believe... At some point Yoshida pointed out that they are purposefully not advertising until 2.0! We'd need to look back though dev posts but there should be a post as well.
Basically, 1.x isn't in a playable state at all, we're all just pretty loyal customers and they're only really going to rpomote the game after it's finished, 2.0

[Xelsiar]

I do believe... At some point Yoshida pointed out that they are purposefully not advertising until 2.0! We'd need to look back though dev posts but there should be a post as well.
Basically, 1.x isn't in a playable state at all, we're all just pretty loyal customers and they're only really going to rpomote the game after it's finished, 2.0

Pretty much, there is no point to advertise pre-2.0. It won't get them any true income. 2.0 I expect them to turn the heat up on the marketing team.