Business Basics

[Xelsiar]

I do believe... At some point Yoshida pointed out that they are purposefully not advertising until 2.0! We'd need to look back though dev posts but there should be a post as well.
Basically, 1.x isn't in a playable state at all, we're all just pretty loyal customers and they're only really going to rpomote the game after it's finished, 2.0

Pretty much, there is no point to advertise pre-2.0. It won't get them any true income. 2.0 I expect them to turn the heat up on the marketing team.

[auritribe]

If you look in the roadmap they have an e3 trailer planned for 2.0.

That's about it. And that's all there really should be at this point. Advertising the game as it is now is financial suicide. No thanks.

[NefarioCall]

There aren't any good P2P MMOs on the market right now unless you like WoW, Star Wars, or Rift.
FFXIV wins everyone else by default, lol.

[Vanguard319]

Now may not be the time for adverts, but I could see an E3/TGS trailer. If the plan is to bring 2.0 online by fourth quarter, six months doesn't seem like an unreasonable time period for presenting a teaser.

[Xelsiar]

Final Fantasy will prevail! Just may take years .. LoL