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[Jinko]

Also every MMO has you rampaging and rushing to have the best gear every patch or expansion that has upgrades, That is the essence that keeps a MMO going, Some come for the story but others like the reward and trying to be the best.

Quoted for truth.

Gear and progression is what keeps people playing MMO's, when moogle and Ifrit were added people couldn't wait to get their hand on the newest items.

Just as they will with the new job specific gear, its the way these games are made, pretending WoW is the evil demon of MMO is kind of silly when LOOT!! is the foundation the genre is built upon.