OP I can't rn but you should look into ludology and consider how that relates to practices such as using the game as a social medium, RP, people who focus on mechanics and high skill level, people who focus on lore, people who focus on glamour, people who focus on crafting, and people who focus on making money/gambling in-game. Had a conversation about this recently with relation to FFXIV, you'll probably get a lot from that.