Everytime I browse the Mog Station and see new mounts, pets or glamour that you have to pay, I feel that it's super wrong from Square Enix to do that.

I don't mind them to sell items from the past events, we had a chance to get them for free. But, items that comes out, without any events, they are the one that I feel it's super wrong. We already pay a monthly subscription, and I actually prefer MMOs who are doing that, because that way we avoid having a cash shop where you need to spend lots of money if you want to get the mounts, glamour and pet. Also, the price are just going up, it's not just 5-10$ for a mount but almost always 30$ now. I really feel that Square Enix needs to stop doing that and always be giving a chance to get those item for free, even if it's just a 1 week or 2 week event...

I also don't mind exclusive special items/emotes that you get from buying a product, like the artbook for example, that's a cool bonus and they never end on the Mog Station, so they stay exclusive.