Q: The presentation of Shadowbringers' trailers feels different from previous expansions. At Las Vegas, it made us go "Oh?!" and now at Paris, it slightly changes what we see. The presentation seems like it's meant to mislead us--like if we interpret it directly, we'll be far off from the truth.
A: That's exactly right *laughs* I got tired of the previous trailer pattern. It got predictable, so of course I wanted to break the pattern. This time, we did it like a movie preview, and only picked out the juicy parts of each scene, so that when you look back, you think "Wait, isn't this the end of episode 8?" We also purposely added voices to the trailer. Before, we had breathing and fighting voices, but this time we have clear dialogue. All of the lines are word-for-word written by myself. I thought about how each line would be interpreted or misinterpreted, and after writing the entire scene, picked out which parts would be shown at each fan fest. I think Soken used the same track for NA and EU, but the Tokyo one is completely different so he has to write it again *laughs*
Q: So when we see the final trailer at Tokyo fan fest, will we think "What, it was THAT?! We were tricked!" ?
A: Who knows? *laughs* I think you won't understand it until you see it with the MSQ. FFXIV's trailers are meant to be impressive, even if you don't really know what's going on. Existing players know the MSQ, so they have an idea of what's going on and can speculate how it connects to the next patches. However, I think there's also an aspect to it that you won't understand until you actually see the Shadowbringers MSQ. I'm also worried about whether Visual Works will finish it in time. The EU fan fest trailer was only completed the day before I left *laughs*