FFXIV Population this small really? wtf?

[Taebok]

It kind of bugs me that they make claims about the game having 14 million players when only around 2-3% of that figure actively plays the game and 80-90% of it are just RMT accounts that have long since been banned.

Just like Facebook claiming to have two billion users when 75% of those are fake accounts, and another 20% are people who have multiple accounts for whatever devious reasons they have.
Technology companies know this, but they only care about numbers they can point to.