The only "wow" in WoW is the "wow" after realizing that leveling was "so easy, a caveman could do it."
Of course this is the person that was willing to grind to Level 100 before fighting Ifrit on FFVIII...
I get bored with anything that feels easy. Monotonous I can handle, but I don't want a level cap handed to me on a silver platter.

I will give WoW a couple of things though. If you ignore the "easy-mode" game play, some of the End-game is fairly cool. However, I have still had more fun watching someone play WoW then actually playing it myself.