whats wrong with wow?

[Abriael]

Well if story is the main focus of ff's. Then WoW is a better representation of FF than FFxiv.
In most FF title, less so in the most recent, Every town or new area has its own storyline that conjoins with the mian plot. The story leads you to the next area. There may be a main plot in FFXIV but it only shows up every 10-15 levels for a moment and then disappears.
There should be side quest in each new leveling area that advance the Main plot and also show how that area is uniquely effected.

While FFXIV is (for now) not a good example of what a FF story should be, wow is most definitely not a better example. Having a story doesn't mean having a good story. WoW's storylines are a half baked hybrid between a child-friendly version of warhammer, an improbable glorification of utter emotive instability and the most trite and fruity comedic relief one could imagine.
When I played WoW I found myself cringing at basically every quest that involved story-based elements.

Quality > quantity. Blizzard needs to replace their writing team with some actually creative writers, able to actually inventing a story and it's setting, instead of just doing a patchwork of previous fantasy settings and pop culture.