[EDIT]: Welcome. Please note and pay attention, I noticed some people misunderstood, and this was normal, that I want the FFXIV launcher to be exactly the same as the Blizzard app with all the ads to other games and being a launcher to other games when I haven't mentioned that in my post, all I want is what I mentioned in my post, not exactly what is in the screenshot. I don't want (just as examples) Deus Ex or Tomb Raider in our launcher. Everyone's opinions and thoughts are very welcome.
I come from playing WoW and I found the Blizz app launcher to be very convenient and properly utilized to have this:
Whenever I'd like to check on who may be online from among my friends, I'd simply click on the game's client launcher and I would see the ones online, I don't need to login and suck my laptop's battery if I'm mobile, nor do I need to open the entire game simply to chat with them by switching game's window out and back in while doing other stuff I need to do on the same device nor do I need to suck my hardware's power as I do so. I can simply open the client, click on a friend and start chatting with them and I can know when they may need me through that, I may not be in the game but I can still communicate with them in some way through my desktop and login and help them out for example or just chat normally while doing other stuff, I don't need to beg people I become friends with to use discord when they don't want to because of the quality of the game's service, a game that I pay monthly for.
While in FFXIV, all that possible is entry of account details and the Play button:
a username and password information entry bars and a Play button. The client for FFXIV, is using the Internet Explorer to display us a page for login. The companion app does not improve the situation, as we can only chat between companion app to another companion app and the word does not reach the players in game and most of the players in my friends list don't even use it.
I'd welcome being able to chat with my online friends through the launcher on my laptop without unnecessarily sucking out my dear battery or being able to chat with them while doing other things without having to switch to to keep the game actively sucking my device's power or switching out and in the game's window every time every now and then.
Just a concept of what I would expect from a subscription-based MMORPG:
https://www.youtube.com/watch?v=7FrnebaD5dM
Thank you for your attention and understanding.