Can we finally please have a proper game client launcher in 2019?

[Berethos]

Incidentally, I looked at your WoW launcher screenshot, and one big question came to my mind: What do I hit to actually play the game? You'd think that out of everything featured in a launcher, it would at least make THAT clear.

That update button will change once you can play (ours updates as soon as you log in to your account, Blizzards has you indicate when you want the update to happen since launching the Blizzard app to that point requires logging in). It's actually pretty easy to use, though it's worth pointing out that it's not just a launcher, but a full fledged app meant to support all of Blizzard's modern/online titles, and a couple Activision ones as well. It's closer to a mini-Steam client than a launcher, honestly, mixed with being a mini-Discord.

I've also not found it to be used all that much out of game, especially since Discord really became popular. It's nice, and if FFXIV were to liberally be inspired by it if they chose to redo their launcher that would be great, but I don't think many consider the ability to chat when not in the game to be quite as big a deal as the OP.