Can't help but feel that Rift's living on borrowed time. WoW clones always lose their players, because as far as loyalties go the first cut is the deepest. If Rift doesn't lose their players back to WoW, it'll lose them to WoW2. I don't even think WoW2 will do well, and Rift will likely prove that a good reboot of WoW just doesn't get you that same result any more.

The next big, successful MMO is probably going to go not for WoW audiences, but their children. Everyone's forgetting the whole new generation of computer-reared social networking 14-20 year olds are starting to pile up, and no one is really paying them any attention in this rabid attempt to snatch up WoW's...jesus now 25-40 year olds.