Since I don't raid anymore, and most of the typical "fluff" activities that people list here typically don't interest me (collecting things, finishing xyz log, leveling everything to 70) I actually decided to start a brand-new alt on another server and play through the MSQ again, as well as get some perspective on what the experience is like for newbies now. It's actually been surprisingly fun. My more cynical eye can now see some holes in the narrative and whatnot that I missed the first time around, but being able to redo some class/job quests in particular is pretty awesome. To this day I maintain that the only thing that ever motivates me to level anything to cap beyond healer jobs is the desire to see the job quests. Most of them are pretty great.