Yes, i also don't want it to be brutal and hell. Just harder~

Getting to certain places while avoiding level 80 mobs, primals, entering strongholds -on your own- is fun. For me atleast, since it has a higher level of difficulty and can go very bad very quick if you mess up.
Well, i can't do primals on my own <_< But they can be taken down with wits, but can go downhill too with ease and that's when the fun begins, when you need to find a way to recover!

Being put in tough, dangerous situations and making it gives a nice sense of achievement.