Quote Originally Posted by alimdia View Post
There's no magic, they have been making a lot of money off the cash shop.
That doesn't mean they have enough money to spare such a venture. The MogStation cash might be for FFXIV only and nothing else in SE's portfolio, but the cash made from subscriptions can be redirected to any title they so please. For all that we know, in the long term the Mog stuff may barely balance out any losses from subs (whether they are redirected or it's just a decrease in the number of active players).