Ehh, it's probably not necessary to have a 'World Chat' option. Most anything that would be said in it for grouping and leveling purposes can be put in your 'search' options already. It would be nice if the next thing SE gave us was a way to post a 'looking for a crafter or buying/selling' message in our search as well. (Meaning, just make search even more useful).

But a chat log that can just be spammed with useless crap all day, that you feel you need to keep on for that one nugget of gold that happens every 3 hours or so?...nah, better ways to accomplish the same goal.