It's like when everyone screamed for content. They added some new side quests with lengthy text. The first comments were from many was OMG wall of text not reading and clicking through.

CONTENT should be replaced with I just want gear gear gear gear new gear...omg I want this before everyone else...omg I got it all...bored...this game is lame...oh story this game doesn't have any...

That's the typical response from most players these days. They didn't actually read the content...they just went after the items then they get them all then they bored. They don't take time to really enjoy the game.