Your opinion of fair is not the same as everyone else's. A linkshell with 50 members getting its name taken by a 2 person shell just because they got the shell started first doesn't sound "fair" to me at all. The developers will do what they see as being best for the community as a whole, and it's ridiculous to think they can cater to every individual's specific situation.

This is literally the most basic logic and it's sad you had to come crying to the forums rather than think it out for yourself. FFXIV Forums - America's shoulder to cry on.