How the app should have launched:

By the time they announced it... it should just have launched by now.

But I'm not a fan. I don't think they should lock a saddlebag behind the fee (we have a truckload of achievement points gathering dust, let us buy something USEFUL like a Saddlebag with it), the character limitation is bad, and maybe it could have updated info a la Libra Eorzea.

As it is, it's pointless IMHO.