I hated FF11's menu based system and so glad they changed to action bars for this one.
I normally play with gamepad unless I'm in battle when i switch to mouse and keyboard because its easier and faster to use number keys.
If you are a noob maybe, it only takes a couple of hours to get used to where actions are placed on an action bar.And if anything, the action bar is the one that causes players to spend more time staring and scrolling through their actions (instead of the incredible character and MOB design models).
I think you will find that text is more primitive than on screen graphics.Text is a lot less distracting these big, flashy, primitive flashing icons
I'll agree that the targeting system is still pretty terrible.