Actually, the fact that it's registered to the account means it would be far easier to make it account wide, just like extra retainers you buy are account wide, platforms registered are account wide, collector's edition benefits are account wide, veteran rewards earned are account wide, etc. They went to extra effort to make this one (and only) piece of account information limited to a single character. It makes no sense.
Between that and not letting you use the app while logged in to the game, they've pretty completely eliminated any usefulness from this app. I've often been interested in something for one character and wanted to check whether one of my alts already has it, but both the one-character restriction and the not-while-in-game restriction eliminate that possibility. As someone mentioned earlier, it would also be nice to check MB prices while out gathering, but you can't do that either.
So with both the inventory view and the MB view made useless, what's left? Chat? With such a plethora of messaging apps out there, the only difficulty in getting your FC, static, or any other group of friends to use one is getting them all to agree on which one to use. Adding one more generic chat app into the mix doesn't help that. (Now if this made use of the fact that it's supposed to be associated with the game, so could give us access to the same FC and Linkshell chat channels that are used within the game, then it might have something to recommend it, but apparently it doesn't.)
I'll probably still go ahead and download and register the app, just to get the favored teleport destination, but I don't anticipate ever actually using the app for anything. It doesn't even offer the nice item/recipe/quest database that Libra Eorzea did.



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