It is many things. Unfair isn't one of them. It effects every subscriber the same way. Many other suggested procedures however cannot make the same claim.
Just because everyone is subject to the same treatment does not make it fair. Many people seem to belong to multiple linkshells, it is not fair to force players to choice between them. And I am sorry, but thinking that somehow this is something which can just be "talked out" is ridiculous. The idea that every linkshell connected through degrees of separation are going to make unilateral choices is absurd.

I don't even have to make that kind of choice as I am in only one linkshell, but even I can tell this isn't fair to others. This is an overly complicated method to achieve something when there is a far easier, and less dramatic method available.