Who is SE developing content for in this game?

[Elamys]

It was explained. They aren't out of keys, they just have a very limited amount left they can use so they save the account-wide unlocks for bigger items like mounts while the less important things remain single character. Trying to be selective so they don't run out.

One would reasonably assume that those physical items that come with an in-game item should get priority for these keys. Nobody is going to buy a bunch of copies of Encyclopedia Eorzea vol 2 for Matoya's Hat on multiple characters. Anyone can buy a Mogstation mount a bunch of times. Physical items don't sell as much because SE for some reason has a hard time meeting demand. It's simple. Mogstation mounts are a lot easier sell than the physical items. They get more money from Mogstation mounts. It's all about the money and nothing at all about the "important things."

Have you ever heard of this problem happening in any other MMO in existence?

If storage is truly SO DIFFICULT for them to increase for everybody, why are they able to do so when you pay them 5 extra bucks? Giving them the benefit of the doubt, I'm assuming it's because they have a forecast of how many people will pay for it, but what would happen if the forecast was exceeded? This is why I have a hard time believing that the game's coding is THAT LIMITING because if it truly is, then they need to invest a lot more time in fixing it because it's only going to cause more problems.