Where is the "never before seen content"?

[Melichoir]

Don't expect much new or innovative for FF14. FF14 will be what you're used to year after year and some minor new things thrown in, and will probably maintain the same content formula as long as it's live. Yoshi has to hype something.

Honestly, this is true of 90% of all games and genres. Its actually pretty rare for any genre to have something that makes a huge unique hit. And when it does, it redefines the genre. Could be overdue for that now for MMOs broadly, but probably best not to hold your breath.