I would think SE is following Blizzard's example for digital with 1 exception: this is not a convention for all of SE's games so no way can they get away with $40 for the e-ticket (streams) and goods (multiple in-game bonuses). Personally, I paid for the keynote, concerts, and bonus items in the past. I still wanna pay $20-30 (think that's the sweet spot for the value) for a ticket which includes the items. Minions should be cheap for those that do not buy a premium ticket and the maximum I think the mount should be is $25. Encourage purchase of a ticket by making it a value while providing the bonuses for those who want to watch but cannot go in person.