I still play for a few reasons myself.

1) The community, because this is the primary reason I play an MMORPG. If the community isn't great, I don't stick around, but if its great, I'll hang around for a long time.

2) If I am honest, time devotion. I'm an old 1.0 player, I've been at this since 2010 and I have Legacy status. I have to much time in this game to easily just walk away.

3) The Lore/Story... Seriously. This game has amazing lore & story. One of the best imo. It is a guessing game of "what will happen next!" and I do love theory-crafting. Ever since they brought back in The Horn" as an important story-bit, where I was sure for a time it was a plot-hole to be forgotten, I've realized not only how far in advance these guys have their story figured out, but how every piece of information dropped is a hint to something in the future. I /love/ a good story and I love even more a story that makes me think, try to guess ahead, and see if I am right.