Its time management, the average person now is in college, or has a family, or works, or all three, we're not in high school anymore with tons of time. Given this amount of time, most people would like to cut out a lengthy grind and put in more endgame. I'd love lots of things like the Ifrit fight due to college, but I'd like some long grind COP type stuff for summer, when I don't have as much to do. FFXIV needs to put both types of content in, its understandable no one has 8 hours to level a day, for six months, and then they don't have the same amount of time to put into the end game content as the avg gamer is 36, ffxiv players are typically over 21. But the long grind end game, people think thats dead, it doesn't have to be, XIV could add it, we'd still find the time to do even in our busy schedules. I understand if this version of the game sucks and it can't be done, but in 2.0 it should be done.