End game, why?

[Kiote]

Why do people care more about end game than the middle to lower game? CoP era anyone? So, why does everyone focus on the end stuff when the middle is just as good or better, even the devs do this.

They don't, the average player spend their entire play time in the middle of the game because when they reach the End Game, expansions are added to create a new end game.

It is quite literally only the vocal minority that actively play end game. Most other players only want it as something to work toward.