End game, why?

[Xianghua]

So why would changing the level make it anymore exciting? Least at level 50 you can get rewards that are worth it.
Yes they have multiple groups working on the game. But not all of them right now are content base. Most are likely on job's/balancing.

Low level content we have now.

15 Dudgeon
Leveling
Quests
Main story
Class quest
Crafting
Gathering
Ifrit 25
Toto-rak
NMs
Getting Crystals
Guildleves


And no one does them unless they have to. Why People at cap would have much more fun doing low content then high content is Beyond me. What is the point in leveling getting the high level skills if you can't use them because you are in a level cap?

I've already said it is needed after the revamp and when SE releases 2.0 to bring in new subs.
Right now though we are losing more then we are gaining. Many I know left because there is nothing to do at 50. Not because there isn't anything to do at 30. Most of those left have classes capped. So right now and until 2.0 to me (and SE clearly) it seems logical to focus more on 50 content then 30.