Quote Originally Posted by Kiote View Post
This does not even make sense..

Leveling is content, any part of a game you can play with others is content. Most people find partying to be a lot of fun.

The number one most important aspect of an MMO is character development. The basis for Character Development is leveling.
I have to state that levelling in itself isn't content. Partying is content, though. Hell, a party dungeon run is very fun, a party boss fight is fun, running around like headless chickens after a raptor spawns on the CNJ's forehead is fun.
Grinding levels isn't fun by itself, you don't need to gain levels to have fun bashing monsters in the head with your party. THAT is the thing.