The insinuation in the statement SE released on the matter makes it sound like there is an upper limit to the number of account-wide items that can be distributed to each character, I’m presuming, when created on an account that has an extensive list of such items, and that their practice of making DLC account-wide is going to decline so as to not risk pushing this limit. However, their release of 4 account-wide mounts after said statement—2 of which were released soon after they said there was this supposed limitation—contradicts their wording that the limit is something to be concerned over with regards to physical merchandise and attached account-wide DLC.
Considering that account-wide Mogstation releases are far more frequent than physical merchandise releases (OSTs, artbooks, statues, plushies), there is at least reason to doubt their statement on how they are finding it difficult to provide such account-wide items. Since Stormblood’s release, there has been a total of 1 DLC released with external merchandise that was account-wide (Diamond Dust emote with the Shiva statue); there have been 4 account-wide items added to the Mogstation (Emerald Carbuncle mount, Topaz Carbuncle mount, Panda mount, and now the Chinese Feet-Firewheels mount). Each mount costs almost half of the price of a soundtrack (these are typically $49.99 USD, where as the mounts are $24 USD), and more than half of the recent artbooks ($39.99 USD versus $24 USD) and of previous plushies that came with DLC as well ($39.99 USD versus $24 USD).
I don’t know. Things just seem mighty cash-grabby for me recently. I used to not have issues with the cash shop, since I only purchase items that I know I will use frequently (and none of the items added recently would I ever see myself using); but I cannot deny how there is an increase in items being added there as of late (some of which are odd, like the burnt Hildebrand outfit—did anyone even ask for that?). While the prices have been long set in stone (at least with regards to outfits, bardings, and account-wide mounts—they started at $18 USD and $10 USD when the Chinese outfits/barding came over, and the account-wide mounts have always been $24 USD since Slepnir came out), I still think some are starting to be overpriced compared to their worth (i.e., the Eastern Bow/Pretty Please/Power Up emotes are relatively simple, not persistent, and not really worth the $7 USD in my opinion; the $12 USD Megaflare emote, while flashy, isn’t worth the price in my opinion).
I’m not sure if SE is hoping people will buy multiples of the artbooks/OSTs/plushies to have items on more than one character or not. While I don’t think the practice would be common, I cannot deny that there are instances in other fandoms where people buy multiples of items in order to get more extras. I can’t really speak on the technical aspects of server space and the like since I’m not a computer/server tech, but it seems unlikely that there’s an issue with regards to space when they continue to release account-wide items in the cash shop.
I don’t know; these are just my thoughts on the situation. I still haven’t purchased the Stormblood artbook because I disagree with the external DLC switching to one character only when they continue to put account-wide mounts up for grabs on the Mogstation. I don’t purchase external merchandise strictly for the DLC, but I still don’t like the change. I don’t see why it’s needed, and their statement has always been utter garbage to me.



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