All of the things you think are failed content are actually fine and were intended to be niche or supplementary. It's ok to have minor things that don't weigh heavily on whether people choose to subscribe or not.
The only thing I know failed is Diadem, and I think Verminion too unless that has more appreciation in Japan? So far all of the stuff they've added to Stormblood has at least been fun or useful to part of the userbase.
For what could be improved, I think they will roughly stick to the same formula while it continues to be successful. It would take a dangerously low level of subscribers to pressure any major changes to game design and content structure.


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