They did a lot of mistakes with Stormblood. (New and bad PvP System, oversimplified mechanics and Skills, Eureka and so on). My friendlist (wich has about 145 People) was very alive once, now there is like 20 people online in the prime time. Citys look kinda empty and it overall feels like that a good portion of Players left the Game. This App thingy with the (almost) Pay2win addition is the beginning of what some people Call "Riding a dead horse". The company slowly starts to introduce more and more Payed additions to the Game wich will give you a minor or significant advantage to squeeze out as much money of the Game as possible for the Time its still kind of alive. As a Company im sure SE is aware of the fact that this new APP will lower the Reputation of FFXIV and make it look bad to fresh starters. The fact they dont care about this says a lot.