How do you deal with constant undercutting?

[Seraphor]

It doesn't bother me much. The item gets sold eventually.

Pretty much. Undercutting is only ever temporary. If the item is worth what you've listed it for, then it will be sold once the 'undercut' items have cleared the board.
If you're impatient for a sale, then join in the undercutting, the lost revenue is the price for your impatience. If you're not impatient, just wait.

[CainCrimson]

I too will undercut a price to make my sale seem more attractive, however I don't undercut for less than 5gil.
I also do not undercut on some items that deserve a certain level of compensation for their sale.

Amount and behavior of competitive seller are also factors.

[Remyogic]

Though I deal in mats as a high level gatherer and don't currently do end-game crafting, I thought I'd weigh in my 2 cents as I have a good bit of MB experience.

As others have stated, I don't actively worry about undercutting. I post my prices at or near the lowest when I originally post them, then I re-set all my prices on a schedule twice a week. In my view, if I am dealing in a product where the supply/demand dynamic can't sell through a few days of undercutting; then the demand is not where it needs to be for that product and I focus my dealings else where. In some cases where I know from experience the demand is high for a product, even my initial pricing will be well above the current low as I am confident the market will sell through to my price point anyways.

TLDR; If you just want to sell your items for whatever you can to unload them and turn them into gil, then actively undercutting and quick turnaround is the game you have to accept playing. If your goal is to maximize your income vs. time and effort invested into a product (including leveling/gearing, etc.) then take the time to learn your market and deal in the most profitable products, which are not always the highest priced products and play your MB smart, not hard.

[QueenSophie]

It's just the way the game is played. i can tell you from alot of experience those who constantly check the Mb benefit alot more, this is why they do it. If I am a hawk on the MB I will make 2-6 million a day. If I am lazy on the MB, I will only make 500k -2 mil a day. Over the course of a few days or week, that certainly adds up. There is no rule against undercutting, it's part of the MB game. It requires time and effort, so you get out of it what you put in. What I don't like is when people undercut by 10%-30% each time, what's the point? You're hurting yourself as much as anyone else. I always undercut by 1 or 100 gil, no matter the item, no matter the city-state.

[Kabooa]

I gather it all myself.

If someone wants to undercut me by 1 gil I'll undercut them by 10k. They're either gonna buy and relist (My gil's made) or stop their !@#% real quick.

[KageTokage]

I'm not sure the "just wait" approach is going to work in this situation when the player in question almost immediately relists a new item the moment one sells.

I know some people are dedicated to the market, but this person seemingly spends the entirety of their time online sitting in their house undercutting people. There's a very brief period of maybe three to four hours a day where they aren't online, and that's pretty much the only time anyone can catch a break.

[Caimie_Tsukino]

I'm not sure the "just wait" approach is going to work in this situation when the player in question almost immediately relists a new item the moment one sells.

I know some people are dedicated to the market, but this person seemingly spends the entirety of their time online sitting in their house undercutting people. There's a very brief period of maybe three to four hours a day where they aren't online, and that's pretty much the only time anyone can catch a break.

He/she can't sell "everything". Just give up on the i350, and sell other things. For example, mog weapons, hive weapons. And for example, sell the really hot stuff per week needed for Fashion Report Check-In. I have been making millions every week just selling those items, as well as dye... A lot of dyes are bought from Beast Tribes, which ppl may not have access to, or simply too lazy to go there to buy. So dyes that are worth 400 a piece are selling 20K a piece on the MB... there are so many money opportunities on the MB if you can SEE them!

Last week, I made about 4 million gil selling Replica Allagan Daggers... their prices increased from 30K to 375K a piece due to high demand for Fashion Report. Metallic red dye prices increased from 30K to 190K a piece. I had them stocked up last week, which made me another few hundred K.

This week, I'm betting that the Company Hat will make a lot of money due to Fashion Report:
https://na.finalfantasyxiv.com/lodes...em/3bb38c200a4

I'm the only person on my server selling one, and I'm selling it for 975K at the moment.

[Katlyna]

I know some people are dedicated to the market, but this person seemingly spends the entirety of their time online sitting in their house undercutting people. There's a very brief period of maybe three to four hours a day where they aren't online, and that's pretty much the only time anyone can catch a break.

Two other things you can do are name your retainers professionally. Make them sound recognizable and like a shop Caimies_Freshfoods will intrinsically sell food better than Sunshinebear. Likewise you would likely find good luck naming an armor/weapon retainer Caimies_Metalshop or some other blacksmith/weaponsmith etc creative but recognizable name. My sales doubled when I managed my retainer names like this making my name recognizable at a glance.

Also choose your retainers sales location to be in contrast of competitors. If your primary undercutting competitor sells their items in Kugane, put your retainers in Limsa. If they split between Limsa and Kugane then split yours between Gridania and Udal. This makes it so a 1gil undercut doesn't matter if the buyers location matches yours at the time. This strategy has also helped me win extra sales.

[Caimie_Tsukino]

Two other things you can do are name your retainers professionally. Make them sound recognizable and like a shop Caimies_Freshfoods will intrinsically sell food better than Sunshinebear. Likewise you would likely find good luck naming an armor/weapon retainer Caimies_Metalshop or some other blacksmith/weaponsmith etc creative but recognizable name. My sales doubled when I managed my retainer names like this making my name recognizable at a glance.

Oh this is actually a pretty good suggestion... I've had my retainers named chocomeow and chocomeowmeow since ARR... Perhaps I really should rename my retainers as Caimies_Catnipshop and Caimies_Patisserie!
Time to use those Retainer Fantasia that are covered in dust! We need to use those Retainer Fantasia to change names, right?

[Katlyna]

Oh this is actually a pretty good suggestion... I've had my retainers named chocomeow and chocomeowmeow since ARR... Perhaps I really should rename my retainers as Caimies_Catnipshop and Caimies_Patisserie!
Time to use those Retainer Fantasia that are covered in dust! We need to use those Retainer Fantasia to change names, right?

You do... was really weird having to nakify my retainers in order to change their names. Talk about objectifying the poor girls!