I totally get where you're coming from but I still think you're giving them more leeway than they deserve. Okay, yeah. So the team in charge of the mogstation is a different team from the one working on the rest of the game; of course I know that and expect that. The problem is that they should be putting more money into getting a bigger team to work on the actual game if they can't even fix core issues with the game, since the mogstation may give good income now but it certainly won't continue to do so if the base game is continually getting worse as people expect more and more quality as times change. Any company should be thinking about their quality standard and when considering something technology based, how that quality standard needs to increase as their consumers expect it to. Like you said, textures. They're atrocious. Not at all what I would expect from a big title Final Fantasy MMO in 2018.
Your seasonal gear argument has some ground, but at the same time consider people who continue to stay subbed even when they can't play and missed the event (has happened to me several times - events only last 2 weeks on average and I've had times where I had no access to my computer for 2 weeks at a time but never dropped my sub since I sub 3 months at a time). Consider the fact that you can get it on as many characters as you are able to for that one standard sub price but can only purchase most items per character on the mogstation. And again, I was suggesting a chance to get the item again only when the seasonal event comes again which means (and I promise you people will), those who are impatient will buy the item whenever.
And no, no, no. I do not think that everything SHOULD be free. Although I do think it's ridiculous to have a cash shop in a sub game to begin with, I absolutely can respect the idea of trying to maximize profits in order to make your product better by reinvesting that money back into it. As I said before, if the improvements to the game were much better, then I'd have no problem with the prices. But as it stands, with what we get? I'm not even saying free, I'm just saying...woah, buddy. ALL OTHER MOGSTATION EXCLUSIVE EMOTES are $7, including the eastern dance which is much more intricate than this. This looks like they basically just added a bunch more effects (that they already have created and saved in their database, none of the effects seem too original honestly) onto the power up emote. What in this emote warrants 5 extra dollars? Because I and many others are not seeing it.
Let me be clear though: I don't want this emote. Even if it were $7, I don't want it. It just doesn't interest me, just as the power up emote didn't (so don't think I'm just some salty person who is upset because I don't want to pay that much for it). But I happily bought the $7 eastern dance though because I DO enjoy that one. Yeah, $7 still feels a bit steep for an emote but I can accept $7 as reasonable for what it is. I, too, am a realist. Which is why I'm speaking up. And I'm being realistic when I say that this emote isn't worth $12 and that's why there's an uproar about it. YES, there are still plenty of people who WILL buy it at that price because $12 is still quite an accessible price to most people as you mentioned (although, honestly what value meal & ice cream cone are you buying that it costs you $12? If you call that a value meal, I think I've found the problem with our differences in opinion!). That doesn't make it actually WORTH that price though, hence why you have such a huge group of people standing up and saying "What the hell, SE?". I don't think I've really seen all that many complaints for the $7 emotes, except for people who are complaining that the cash shop in general either shouldn't exist or should be cheaper which are also valid points considering again that this is a sub game. However, I should be clear in saying.... While I can certainly understand the people who say that a sub game shouldn't have a cash shop, I understand why SE would want one and I don't fault them for it. It's a company.
But again. If you simply say, "Well it's a company so..." to EVERYTHING they push out no matter how overpriced, that's not really an adequate argument. A company will charge whatever it can get away with charging. We as the consumers need to say, "Hey, that's not an ok price." which is what we're doing. At what point does a company become "greedy"? According to you, it sounds like you would answer "never, because a company will always try to make money". True, a company will. But when they are trying to charge more for something without increasing either the quality of that product (again, I fail to see how this emote warrants $5 more than the previous emotes) OR reinvesting that money in a meaningful way (that the consumers benefit from) then they are effectively being greedy. Where is all this money going anyway? I think I heard you mention server upgrades but lets be honest here... that is BASELINE. That is something they should have the money for from subscriptions. I see no other games struggle as much as FFXIV does with server issues. More housing wards? That mess is their own fault honestly. They should have hired competent people to solve the housing issues before it got this bad, either by implementing rules as they did recently (just listening to the customers would have given them this answer as people had been saying this for a long time) or by making apartments more desirable.
In general, most of what FFXIV offers is at a reasonable price. But they are starting to step out of line with the mogstation and we are speaking up. A realist should recognize that a company has every right to make money but there is a fine line between deserved profit and profit gotten from people who make poor choices with their wallets and have to have EVERYTHING they release regardless of the price.
Lets take a look at an outside example: When it is raining, some stores increase the price of umbrellas. Most people scoff at this price and would NEVER buy it unless they absolutely need to. This is overpriced, but they can still get away with it. Doesn't mean it isn't overpriced and doesn't mean it isn't scummy business practice, despite it being lucrative for the company. The only reason people don't speak out about this (at least as much) is because you can still get a cheaper umbrella if you plan ahead. No choice with ffxiv here though (even if this goes on sale, it will still be more than what an on sale emote should be)! So we must speak up if we don't want this trend to continue.
Anyway, I'm not trying to attack you but I really resent you considering yourself a "realist" as if all of us are just uninformed (as you even said) and have no idea how business works. I have had my own business in the past. I totally understand your points. But you can't just give a company a free pass when they raise prices drastically without adding value. Especially when they aren't proving to us that they're really putting a majority of that money back into the game. I get that some of the money will go to their other projects but you can't just continue to take from FFXIV while hardly improving it.
But I guess we can only wait and see if this price trend continues.