going on servers : saying "see, i play the game" like if others dev not doing it (not all right...)
It is more a marketing move than a real communication move.

FFXIV and SE, for some years dont comunicate, they only do promotion move. This is what most people dont understand. Speaking, saying "sorry, we messed up with this housing patch" after 3 years of messing up is not communicate...

I think, Yoshida's team was thinking to a way to make people less angry... After 4.2 glamour, Eureka, this LL, the lost of the translation, the 9 dollars emote. All those thing in 2018 that make many "bad speak" ...
BUT HEY SEE, he comes to NA servers!