This isn't the case of every single MMORPG out there. That's nonsense. GW2's expansions and living story have been constantly adding new things and changing the formula up. WoW's expansions are vastly different from one another with whole new ways of playing each time. ESO has tons of character progression, etc.

FFXIV is a game that I wish I didn't enjoy. The problem is that it's the only mmo out there who caters so wonderfully to my needs as a roleplayer. Character customization is great, the overwhelming amounts of outfit options, the excellent housing(if you can get one), the emote system, even the way your character will turn their head to look at who you click on. All wonderful details in a colorful world of imagination.

But man the content is the most boring I've ever experienced in an MMORPG(and I've been playing since before Everquest was a thing). Content is slow and boring, the classes are homogenized, the gear progression is flat and dull with no options outside of pure vertical progression. Dungeons are speed-run fodder in no time. Just so very dull with no signs that they will try anything new or liven things up.