We need answers as to why some physical item bonus codes are restricted to one character per service account VS all characters per service account.

The Eorzean Symphony and Stormblood Art Work are limited to one character while the Shiva statue that is to release will be all characters.

Not to mention that the store listings were stealthy-fully "updated" to reflect this weeks after preorders had opened and in the Eorzean Symphony case, after players had paid and received the item.
Must we purchase 40 copies for all our character or maybe just 8 for one world. The point is it makes no sense to change it now without reason or explanation!