Eh, the problem is that NA players are too used to being bribed to do things now. At some point you have to view things as giving back, but the problem I think is no one even gave forward in the first place. They more or less force players to act as a community through bribes, and people responded by trying to minimize the time needed till they got their shinies. But you can't force people to give forward by locking the cutscenes, and they are having issues with trying to force community actions through reward and punish gameplay.

Kind of the end of the WoW model of solo serverless play, I guess.