I just did the event for the first time, and I agree it’s underwhelming - but I think it would have been better without the attempted storyline and just have been “hey guys, we’re giving out dog hats! Go join the mochi-pounding activity to earn it!”

Also strange - that they point out “Eorzea celebrates Heavensturn by ________, but in the East we celebrate it like this”... and yet we only actually get to see their celebration and not our local one? I realise they probably wouldn’t make a second simultaneous event, but I’d be interested to see it and any lore that goes with it.