I enjoy the event because it's not some annoying daily grind. A lighter, more temporary change of pace that still keeps me in the game.

On the other hand, I am kinda hoping that next year will have some outrageously difficult challenge to it just so enough of the people whining about it this year would get a response of "we thought you didn't like it last year, so suck it up losers, because this is what you asked for".