If things go like they were before the end user ISPs will start giving their own services preferential treatment and shakedown their content competition to get equal treatment. It is why the previous FCC board reclassified ISPs as common carriers. To be honest that would not have happened had Verizon not taken the FCC to court for less strenuous rules to limit an ISPs ability to treat their on content better than their competitors and won. The result really ticked off the other big end user ISPs at Verizon.

Personally I think it needs to be treated as a common carrier just as the phones are. We also need to get the cable company sponsored bills in many states that do not allow local governments to build their own systems reversed. These laws were introduced as a few municipalities have create their own fiber based services for citizens at lower subscription rates and higher speeds than the local cable company. The fact is the current end user ISPs in the US do not want to compete nor invest in their systems and want to keep their poorly run network monopoly.