For the numbers behind direct/crit hits, I haven't done actual number crunching but going over my own battle logs I've noticed that a direct hit is approximately 25% more than a normal hit, a critical hit is approximately 50% more than a normal hit, and a direct critical hit is approximately 75% more than a normal hit. I haven't done actual number crunching, but I do notice that a point in direct hit will result in a greater increase to direct hit chance than a point in critical hit does to critical hit chance, making them about even out in terms of overall dps despite crit hits doing a lot more raw damage than a direct hit. I feel that direct hit will result in a more stable increase to dps, especially in the short term like with quick pulls or fights, which tends to make it a more attractive option given the relatively short nature of dungeons and dungeon pulls. The exception being classes that have special mechanics that are tied to critical hit of, course.
All that said, I think any real difference between the two comes down to min/maxing at the highest levels of play to be honest, and isn't really going to make that much of a difference for most people in their day to day.
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